Fast food company KFC has committed to sourcing more British poultry as part of a £10 million investment into the sector, bringing its total spend to almost £100 million.
By the end of 2026, 35% of KFC UK and Ireland chicken will be sourced from British farms, which will see the firm adding chicken wings to the list of products it will now source from British farms, following an expansion of its long-standing partnership with 2 Sisters Food Group.
NFU poultry board chair Will Raw welcomed KFC’s commitment to sourcing British poultry: “It’s always welcome to see retailers and food businesses championing British produce. UK poultry farmers are proud to produce to high standards which the British public rightly values, and long-term sourcing commitments from retailers are essential to ensuring producers and the supply chain have the confidence to invest in the businesses that deliver growth for both the food sector and wider economy.”
Marc Hayes, Yum! chief supply chain officer Europe: “Long-term sourcing commitments from retailers are essential to ensuring producers and the supply chain have the confidence to invest.” Image created with the help of AI (Reve.art)
Broilers kept at 30 kg/m²
“The work that our British partners 2 Sisters Food Group and Pilgrim’s Europe have been doing to drive up chicken welfare against this backdrop is significant. We are proud that all our British chicken is now be reared at 30kg/m² stocking density.”
Sourcing British chicken wings will increase the amount of British chicken on KFC’s menu to the equivalent of 82,700 mt of chicken annually, with only boneless chicken now sourced from other markets.
Confidence to invest in poultry
Marc Hayes, Yum! chief supply chain officer Europe, said: “This is a tough time for the poultry sector across Europe, with avian flu outbreaks pressuring supply, at a time of higher demand. Long-term sourcing commitments from retailers are essential to ensuring producers and the supply chain have the confidence to invest.
Through its partnerships with 2 Sisters Food Group and other British supplier Pilgrim’s Europe, KFC said it will continue collaborating to “drive up welfare standards across the chicken industry” while balancing the reduction of the environmental impact of chicken farming.
Ranjit Singh, president of 2 Sisters Food Group: “Our long-standing partnership with KFC is founded on close collaboration and a shared dedication to high welfare standards and this increased commitment to British farming represents a positive and important investment in the future of UK agriculture. The move ensures British farmers are supported to produce high-quality poultry that meets the expectations of both consumers and robust welfare standards.”
Tony McDougal
Source: poultryworld 23/02/2026
